Without  the creation of self-pass back in 2013, Colure Sports probably wouldn’t exist…

self-pass was a revolutionary social media project focused entirely on field hockey. 

The recipe was showcasing original and unconventional skills and situations allied with a sophisticated video and photo edition. That created a community ethos. A narrative of belonging and pride around a sport that is usually perceived as conservative.

After becoming the main hub for everything field hockey digitally and gathering thousands of followers on every corner of the planet, self-pass transcended a mere social media page, becoming a brand and an undeniable part of the sport’s zeitgeist.

The perfect learning platform to experiment and understand digital communication in the world of sports.

Some of the original self-pass contributors are now creatively involved in the colure sports team.