The German National Hockey League known as ‘Hockey Bundesliga’ recently became an independent organization. They run the domestic top leagues (1st and 2nd divisions).

This young organization intends to modernize the image of the Hockey. Stepping into higher professional standards and pushing the sport to become commercially appealing to sponsors and other stakeholders.

That is noticeable in the exponential broadcasting reach, the overall improvement on their communication channels and the growing scale of their live events.

Our role was to assist ‘Hockey Bundesliga’ on some special (unconventional) social media content production and management.